Yahoo Visual Redesign
Overview
Yahoo Redesign: A nicer place to stay on the internet
A group visual redesign project of Yahoo News, Sports, and Finance focused on unifying the visual system, simplifying content-heavy layouts, and reinforcing Yahoo’s identity as a comfortable and trustworthy place on the web.
Simran Bhathia, Emilie Miranda, & Ashwin Vivek
Visual/Brand Design
6 Weeks(Feb - March 2026)
My Role:
I served as the lead design strategist, defining the overall visual direction and establishing a modular layout grid to ensure consistency across all webpages. I led the redesign of the Yahoo Finance page and developed the design system for mobile breakpoints across the platform.
Yahoo Mission Statement
For 30 years and counting, Yahoo has become second nature for millions of people around the world. The Internet is always changing, but our mission to be your trusted guide through it all never will.
Yahoo's Current Problems
Over time, Yahoo struggled to keep up with modern UI. It also expanded and added new sites, which made the overarching platform feel increasingly disjointed. We identified several key issues across the news, finance, and sports pages.
Problem Statement
How can we redesign Yahoo to feel more polished, reliable, and consistent — all while sticking to its original purpose of being a comfortable place on the web?
Our challenge was to redesign Yahoo’s News, Finance, and Sports pages with more sophisticated layouts and intuitive navigation, while maintaining credibility and thoughtfully incorporating Yahoo’s playful, quirky branding.
Our Solution
New Yahoo: A nicer place to stay on the internet!
Our Design Inspiration?
We Were Inspired by...Yahoo? Neo-brutalism
We didn’t change the formula. Yahoo had all the ingredients — sprinkled all around News, but not so much anywhere else. Yahoo’s company site had an intriguing Neo-Brutalist theme that no page on regular Yahoo could match with fun interactions and pastel colors.
The Redesign Process
So what all went into redesigning a platform as big as Yahoo?
Establishing Consistency
While we wanted the Yahoo pages to retain characteristics unique to its content and avoid a cookie-cutter template, it was important to establish a stronger sense of cohesion across the platform. To address this, we introduced a set of universal design rules that ensured each page felt connected while still maintaining its individuality.
Building a Cohesive Design System that emphasizes comfort
We brought back and standardized Yahoo’s iconic color palette, using bright accents to add a playful touch to a clean, modern UI. Our typeface, Sofia Pro, is easy to read and reinforces Yahoo’s comforting brand principles.
Numerous Layout and Design Iterations
We didn’t land on the right solution right away. It took multiple rounds of exploration, iteration, and design critique before we arrived at a layout that felt cohesive, balanced, and true to Yahoo’s identity.
Our Final Prototypes
Our final designs consist of redesigns for the Yahoo News, Finance, and Sports pages. We also created an article page that reflects how our redesign extends to other screens
Desktop Prototypes
Mobile Breakpoints
Reflection
This project helped me understand why Yahoo’s experience feels fragmented.
Different pages serve different audiences, and in large organizations, teams are not always aligned.
I grew a lot as a collaborator.
I learned how to work through differing opinions, clearly explain my design decisions, and separate personal attachment from feedback.
I became more comfortable with pursuing new solutions.
Exploring more extreme directions early on helped us understand the design space before refining toward a more balanced solution.
