Yahoo Visual Redesign
Overview
Yahoo Visual Redesign
A group visual redesign project of Yahoo News, Sports, and Finance focused on unifying the visual system, simplifying content-heavy layouts, and reinforcing Yahoo’s identity as a comfortable and trustworthy place on the web.
Simran Bhathia, Emilie Miranda & Ashwin Vivek
Visual/Brand Design
6 Weeks(Feb - March 2026)
My Role:
I served as the lead design strategist, defining the overall visual direction and establishing a modular layout grid to ensure consistency across all webpages. I led the redesign of the Yahoo Finance page and developed the responsive design system for mobile breakpoints across the platform.
Yahoo Mission Statement
For 30 years and counting, Yahoo has become second nature for millions of people around the world. The Internet is always changing, but our mission to be your trusted guide through it all never will.
Yahoo's Current Problems
Over time, Yahoo struggled to keep up with modern UI. It also expanded and added new sites, which made the overarching platform feel increasingly disjointed. We identified several key issues across the news, finance, and sports pages.
Problem Statement
How can we redesign Yahoo to feel more polished, reliable, and consistent — all while sticking to its original purpose of being a comfortable place on the web?
Our challenge was to redesign Yahoo’s News, Finance, and Sports pages with more sophisticated layouts and intuitive navigation, while maintaining credibility and thoughtfully incorporating Yahoo’s playful, quirky branding.
